Wanna
Welcome to the ARketing era
Disciplines:
- Brand platform & strategy
- Employer brand strategy
- Communication strategy
- Brand identity
- Concept development
- Brand implementation & management
- Digital product curation
- Communication design
Wanna is a leading Fashion-Tech company that invented a hyper-realistic AR technology for trying on footwear and accessories. Its power was unleashed during the lockdown when it turned into a lifesaver for major brands that were desperate to tackle shopping barriers in the way of customers. In an instant, Wanna opened the door - on a global scale - for Gucci, Farfetch, Snapchat, Reebok and many others.
Such heady success required an immediate boost to their positioning. And we jumped on board to do exactly that by developing an innovative solution, framed within a futuristic design that matched both business and fashion criteria. While elaborating on positioning, we came up with the name for the whole industry and took up the leading spot in it.
May we present Wanna – Fashion ARketing.
A logo that speaks of innovation and carries itself with style
"Guys from Pocket Rocket helped us to redefine our business and communication strategy. Their professionalism, passion for work and experience were key to the success of new positioning"
Sergey Arhangelskiy,
CEO at Wanna
The Color & Grid system helps to create the innovative mood & arrange data
"We expected our branding to be in live with the company strategic plan on expansion, and be ready to boost the awareness of our products. Pocket Rocket delivered that"
Dmitry Rogozhkin,
Head of Business Development at Wanna
